MenuBridge

Research Tools
MenuBridge offers proven menu research tools for every phase of menu development. These highly adaptable tools may be utilized separately or in strategic combinations to go from problem to idea to concept to creation to consumers.
Ideation
IDEATION
Facilitated brainstorming session that generates a pipeline of ideas to solve a specific problem

AUDIENCE
+ Internal R&D or corporate chefs
+ Subject matter experts
+ Industry suppliers

APPLICATIONS
+ "Fill the pot" collaborative idea proliferation
KITCHEN CREATION
Culinary creation to develop and optimize menu items

AUDIENCE
+ Internal R&D or corporate chefs
+ Subject matter experts
+ Industry suppliers

APPLICATIONS
+ "Chef's special" recipe formulation and documentation
+ "Dollars and sense" early cost analysis
Ideation
Ideation
LIVE DISCUSSION SESSIONS
Facilitated interactive discussions that dynamically engage participants around specific objectives

AUDIENCE
+ Consumers

APPLICATIONS
+ "What'll it be?" problem statement exploration and
identification
+ "Clean it up" concept review and refinement
+ "Order up" menu execution delivery and optimization
+ "On the side" taste test pull-outs
ONLINE SURVEY
Rapid quantitative input across key measures

AUDIENCE
+ Consumers

APPLICATIONS
+ "Boil it down" idea screening and prioritization
+ "Write the menu" full menu description ratings
and feedback
  • Benchmark comparison for acceptance and excitement
  • Copy optimization
  • Impact on patronage
Ideation
Ideation
TASTE TEST
Sampling and evaluation of test menu creations

AUDIENCE
+ Consumers

APPLICATIONS
+ "Small plates" proof of execution
  • Benchmark comparison of key measures
  • Menu price acceptance
  • Diagnostic performance
IN-MARKET TEST
Real world portrayal of menu execution

AUDIENCE
+ Consumers

APPLICATIONS
+ "On the fly" mobile survey captured experience ratings
+ "Run the numbers" sales comparisons
Ideation