MenuBridge

Research Paths
MenuBridge research tools provide remarkable flexibility in developing research paths. Thatís important because it means you get a research path that is developed to align with your specific project, target budget and deadline. There are also timing options ranging from fast track development to comprehensive proof of product.
RESEARCH PATH: PROBLEM SOLVING
I have...
an identified problem or unmet need
I need...
assistance developing solutions and determining which exhibit the best potential for success
Process:
Day 1
"Fill the pot" ideation session
Facilitated team prioritization and idea statement writing
Overnight "Boil it down" online idea screening with order intensity and
interest drivers
Day 2
Share-out of "Boil it down" results
"Chef's special" kitchen creation using commercial equipment
Day 3
"Order up" live discussion sessions to understand areas for refinement
"Dollars & sense" early cost analysis of top performing executions
RESEARCH PATH: PROTOCEPT BUILDING
I have...
an idea and preliminary execution for a new menu area
I need...
understanding of fit with my menu, consumer excitement, and optimized execution
Take me from an idea to a menu item ready for in-market test.
Process:
Day 1
"Clean it up" live discussion session to clarify concept wording
Facilitated team download and concept refinement
Overnight "Write the menu" online concept test with order intensity and
interest drivers
Day 2
Share-out of "Write the menu" results
Execution refinement using commercial kitchen
Day 3
"Small plates" quantitative taste test of menu item execution
"On the side" live discussion sessions to understand areas of refinement
RESEARCH PATH: PROOF OF EXECUTION
I have...
a developed menu execution
I need...
understanding if it is ready for market introduction or needs further refinement
Help me find and actionable solution for this issue.
Process:
Day 1
"Order up" live discussion sessions to understand areas for refinement
Execution refinement using commercial kitchen
Day 2
"Small plates" quantitative taste test of menu item execution
"On the side" live discussion session to understand areas for refinement
Following weeks
Commercialization and operational execution
"On the fly" mobile survey based in-market test experience ratings